Categorized | Career

Promotion Tips & Tricks to Boost Your Business

Posted on 05 November 2008

To operate a successful business, you need to promote yourself. Here are some promotion tips to get you started:

Spread the Word

From your next-door neighbor to your best friend, everyone knows someone. Let them know a little about what you do and perhaps give them a business card. When they know of someone who needs your service, you’ll be the first to get the call!

Make Yourself Visible

Volunteering is not just good for your community; it’s also good for your business! For example, if you write for a living, offer your favorite non-profit organization your writing skills for their next brochure or newsletter. Who knows where it might lead!

Get Online

If you don’t already have a web site, now is the time to set one up! Whether you set it up yourself or you hire someone, having a web presence makes it easy for potential customers to find you.

The Yellow Pages

Many times when someone is looking for a service and don’t know of anyone, they flip through their phone book. Call your yellow pages office and set up a listing. Be sure to include your business address, website address and e-mail address. Keep in mind that you don’t want to list your home address. If you don’t already have a post office box, get one now.

Promotional Items

People love to get free stuff. Whether you choose personalized pens, magnets, or other items, your business name and contact information will get out to more people than you might realize. An easy way to send out your promotional items is to send a thank you card to past and current clients and include the promotion. This will also help keep your business fresh in their minds.

Meetings and More

Have you been to your local Chamber of Commerce meeting lately? If not, now is the time to take a break from work and get out in the community. To make attending more comfortable, consider bringing a friend, perhaps someone who also owns their own business.


Earlier, building your web site was mentioned as a key tool in promoting your business. If you are short on cash to pay for the web site, have you thought of trading some of your business services for the web site? Trading services with other freelancers is a great way to keep your costs low and network with others.

Professional Organizations

By joining professional organizations, you are getting connected into a network with thousands of others who run businesses just like yours! Not only will you have access to lots of tools and resources, you may be able to help out other members with extra work they can’t handle.

Be a Source

Reporters are always looking for the next good story. When they write, they need sources and experts and you can be one of them! Contact your local newspaper and offer to be a source for their next business story. When you establish yourself as an expert, new doors can open up.

These are a just a few ways you can promote your business. If you take the time to think of creative promotional ideas, you’ll find it’s not only fun but your business will prosper!

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1 Comments For This Post

  1. Resume Tips says:

    Excellent advice Khan. Especially your advice about joining professional organizations. This is one trick/tip that most people miss. Professional organizations are filled with like-minded individuals and businesses that want to help themselves and each other. Not only is a professional organization a positive environment that offers resources, inspiration, advice, and access to seminars and more, it is also an excellent place to network and post your resume, profile or credentials. While some professional organizations may charge a small fee to help offset operational costs, many professional organizations are free.

    Resume to Referral
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