Categorized | Advice

Promote Your Writing Business: Newsletters Made Easy

Posted on 13 November 2008

E-mail newsletters are an effective way to promote your writing business. This article will elaborate on how to write an informative newsletter that can result in new clients and writing opportunities.

Your Goal

What is your goal? Would you like your newsletter to teach, entertain, and reach new clients? Write down what you would like to accomplish by sending out a newsletter.

Who is your audience? In order to gain maximum benefit from your newsletter, send it to those who you think would like to buy your service. By targeting your newsletter audience, you will have a better chance of reaching the right people.

How often will you send out your newsletter? A monthly newsletter is a refreshing reminder for people about your business. The best way to organize your newsletter schedule is to break down the task. During the first week, research the newsletter’s theme. Next, begin writing a rough draft. Third, focus on editing and revision. Finally, update your distribution list and polish the newsletter.

Your Audience

Your core group of contacts can consist of family, friends, neighbors, or co-workers. If you have a web site, you can add a page for your visitors to sign up for your newsletter. In addition, get involved with a forum that relates to your business industry. Delphiforums.com, http://www.delphiforums.com/, has a plethora of groups. One important item to keep in mind while participating in forums is not to post ads for your business right away. When you join a forum, take the time to get to know the other participants and post thoughtful questions and answers to their questions. The members will appreciate not having to read forum spam.

Your Content

Your audience wants and deserves quality content. If you were a brand name like Cheer detergent, would you send out a shabby looking print ad? No! The same principle applies to your newsletter. The newsletter serves as a promotional tool for your business. When you put your heart and soul into it, you will reap the benefits.

An effective way to keep your audience interested is to give them helpful information. For example, if your writing specialty is business newsletters and web site content, here are some ideas on what to include:

  • Tips on writing web site content
  • Newsletter ideas for businesses
  • Helpful writing web sites
  • Suggested magazines or books
  • A little about you! Include where you have been published recently and that you have space in your calendar for new business!In addition, give the recipient the option to “unsubscribe” at the bottom of the newsletter. If someone decides to opt out, immediately remove the e-mail address from the distribution list.Sending it Out

    You’ve researched, written, and proofread. You’ve also tested the newsletter on a few people and it passed the trash can test. What’s next? Send it out! There are several ways to do this. Depending on the number of e-mail addresses, I would recommend using a bulk e-mail program, such as Mass Mailer. This software can be picked up at any office supply store, such as Staples or Office Max. Sparklist (www.sparklist.com) is also a good choice to send out your newsletters. However, I wouldn’t recommend using web-based e-mail accounts, such as Hotmail, www.hotmail.com, to send out your newsletters. Free e-mail programs are not designed to handle large numbers of e-mail addresses.

    The Result

    Even if you get little or no response from the first mailing, don’t be disappointed! If some decide to opt out, take them off your list and replace them with others. Persistence is key in making connections and getting new business. Your newsletter can serve as an effective and fun tool for reaching your goals!

  • This post was written by:

    - who has written 318 posts on Higher Education and Career Blog.


    Contact the author

    1 Comments For This Post

    1. Resume Tips says:

      In addition to the limited functionality of most free email programs, they also look unprofessional in signatures, on letterhead and on business correspondence. It costs only a few bucks to purchase a professional domain name and email account. Gmail is one of the few “free email programs” that offers unlimited storage and excellent organization tools for an affordable price. Gmail email for business offers unlimited storage as well and you can use it with your registered domain name. Good Luck!

      http://www.google.com/apps/intl/en/business/messaging.html

      Resume to Referral
      Resume and Career Services
      http://www.resumetoreferral.com

    Leave a Reply

    *