Categorized | Advice

Effective E-mail Newsletter Ideas

Posted on 20 October 2008

Have you collected e-mail addresses and information to get out to customers, but are not sure how to go about it? I’ve compiled a list of e-mail newsletter ideas for you! Here are a few ideas to make your e-mail newsletter work for you!

  • Give your newsletter a friendly, warm tone. Customers are turned off by high-pressure sales tactics.
  • Know your demographic. If the majority of your customers are women with children, most likely they won’t be interested in information about motorcycles. Keep your content relevant to your audience.
  • Your newsletter should be fun to read. If it’s not, they will click unsubscribe before you know it!
  • Let customers know about deals, discounts, and specials. For example, if you are writing a newsletter for a hotel, e-mail customers with updated specials every week.
  • Provide helpful information, such as vacation tips if your business specializes in travel or baking tips, if your business specializes in baking.
  • Gather relevant links which you think your customers would like. For example, if your customers like to save money, provide links to other sites which offer money-saving advice.
  • Keep your newsletter a reasonable length. Customers do not want to scroll through a lot of information.
  • First feature what is most important for your customers to know. At the beginning of the newsletter, let them know of a contest or special deal just for them! This will get their attention and encourage them to keep reading.
  • Your newsletter should be in plain text. HTML newsletters look nice, but many e-mail programs do not work well with HTML.
  • To get more exposure for your business, partner with another company who will agree to feature your business in their newsletter, while you feature them in yours.
  • Encourage your customers to forward your newsletter to their family and friends. This is an easy way to obtain new customers.
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