| What we are talking about here… |
| Creativity is a human activity involved in generating new ideas. Innovation is the process of taking an idea and turning it into reality. |
| Why it is important… |
| The only way an organisation or group or individual stays “one step ahead” is by not only working harder but often by working “smarter” – doing the same thing as everybody else more efficiently, effectively or creatively. |
| What you need to know… |
| Creative thinking is something all people do – not just people who are “creative”. We can all be “creative” – we just need to acknowledge the fact! Creative thinking is about thinking “outside of the box – thinking the same thing as everyone else, but thinking something different! Innovation is about taking new ideas and making them happen. |
| The next steps… |
| Believe you are a “creative thinker” – because you are! Believe you can have good ideas and lot’s of them. Believe you can turn those ideas into action. Be a “Yes and…” person not a “Yes but…” person. Refuse to believe any negativity in you that say’s “I can’t…” – if you think it – you can probably do it – but make sure it is the right thing for you to be doing first! |

